Jimbo’s…Naturally!, a local organic and natural foods market, asked customers in their five stores to support the County-coordinated More on the Menu (MOM) program – and they delivered.

During a two-week MOM campaign in December, Jimbo’s customers raised $10,785.71 for the program, which provides fresh fruits and vegetables to the neediest homebound seniors currently receiving home-delivered meals from the County’s nutrition providers.

More on the Menu is part of the County of San Diego’s effort to ensure that residents of all ages have access to a healthy diet. Many homebound older adults are unable to go to a grocery store to supplement their meals with fruits and vegetables, and many can’t afford the costs. Participating County-contracted nutrition providers determine which older adults on their routes would best benefit from MOM, which provides a weekly delivery of fresh produce.

“Because of our commitment to healthy nutrition, Jimbo’s wishes to align itself with MOM and salute the County’s Live Well San Diego initiative,” says owner Jim “Jimbo” Someck.

More on the Menu is funded completely by community donations. All donations go directly for the purchase and delivery of fresh produce. The program is growing as funding has grown and is now serving approximately 250 homebound seniors.

PHOTO: Jimbo’s…Naturally! Marketing Director Kelly Hartford (right) presents a check for $10,785.71 to Ellen Schmeding, Director of the County of San Diego’s Aging & Independence Services, and Thai Sukrachan, who coordinates the MOM program.