The Live Well Community Market Program aims to improve and promote access to healthy foods throughout San Diego County by working with neighborhood markets to increase the availability of fresh and healthy products, redesign markets to promote healthy foods and connect with community stakeholders to build a healthier food environment for all San Diego residents.  

A project of the County of San Diego Public Health Services in partnership with the Unviersity of California San Diego Center for Community Health, the Live Well Community Market Program recently implemented two complete market makeovers at African Caribbean Market on El Cajon Blvd in City Heights and Rema Halal Foods in the City of El Cajon.

The Live Well Community Market Program prioritizes small markets that serve low-income shoppers to create a set of achievable goals to help them:

• Attract new shoppers & increase shopper loyalty
• Successfully sell fresh & healthy foods
• Improve market layout & design
• Increase profit margin

Read about the African Caribbean Market transformation here: https://ucsdcommunityhealth.org/news/african-caribbean-market-hidden-gem-in-city-heights-is-polished-and-renewed/

Read about the Rema Halal Foods transformation here: https://ucsdcommunityhealth.org/news/transforming-el-cajon-city-rema-halal-market-makeover/

To learn more about the Live Well Community Market Program visit: ucsdcommunityhealth.org/work/livewellcommunityarketprogram/ 

Watch the video here: https://ucsdcommunityhealth.org/news/live-well-community-market-program-2017-highlights/